Our Sustainability Approach

Thoughtful sourcing, clear material descriptions and jewellery to care for over time.

Our approach centres on the choices behind each piece: the pearls we select, the materials we describe and the care that helps jewellery stay in use.

Our pearls

We source our pearls from ethically managed pearl farms through suppliers with relevant certification. We use genuine cultured pearls and select them for their individual colour, lustre, shape and surface character.

We favour natural pearl colours and growth forms. Where colour treatment is used, this is a separate characteristic from the pearl being genuine. Our Pearl FAQs explain this distinction; contact us to check a specific design.

Freshwater pearl farm with rows of floats and workers tending the water from small boats

Materials, piece by piece

Our collection uses different metals and finishes. Sterling silver, gold-filled, plated metal and solid gold are different constructions, so the individual product description is the place to check each design's materials.

We focus on making those descriptions clear so you can choose a piece that suits you and care for it appropriately. For questions about a particular component or finish, email info@ninemoostore.com with the product name or link.

NINEMOO pink pearl bow earrings and pendant with a navy velvet jewellery box

Our eco-friendly packaging

We use eco-friendly jewellery packaging sourced from suppliers with relevant certification. Our jewellery boxes can be kept for storage or reused for gifting. Keeping jewellery in a lined box or soft pouch also helps protect it from scratches.

When disposing of packaging, separate the components and check your local recycling guidance; different materials may need different disposal routes.

NINEMOO navy velvet jewellery boxes with cream lining, gold flying deer logo and matching gift packaging

Care and repair

Gentle care can help preserve pearls, settings and metal finishes. Keep jewellery away from perfume, cleaning products and water, and store it separately between wears.

Our six-month warranty covers material and workmanship defects. We offer five-year repair support from the original purchase date for all products, including pearl restringing where appropriate. Email us for an assessment and a quote before any chargeable work begins.

Read our care guidance  ·  Six-month warranty  ·  Repairs & Aftercare

More about our sourcing

Explore our supply chain approach, or contact us with a question about a particular piece.