About Ninemoo

 

 

Founded in 2019 in West London, Ninemoo is shaped by the belief that pearls are not merely adornments, but talismans — luminous symbols of presence, strength, and quiet grace.

Influenced by ocean mythology and the enduring calm of the sea, our jewellery celebrates the natural character of freshwater pearls: raw, radiant, and shaped by time itself.

We design for those who are drawn to contrast — to the poetry between softness and strength, restraint and emotion, light and shadow. Each piece is composed with intention, crafted to be felt as much as worn.

The name Ninemoo carries our heritage.
“Nine” holds a place of honour in Eastern culture — a number once reserved for emperors — and pearls have long shared this same symbolism of refinement and nobility.
“Moo,” drawn from the founder’s family name, offers a quiet link to lineage and craft.
Together, they form a name that is both modern and rooted, expressing a vision where tradition and contemporary design meet.

At Ninemoo, jewellery becomes a language of meaning — created for those who carry a story, or long to wear one.

 

Our Commitment to Sustainability

Sustainability is at the core of who we are. From sourcing eco-friendly materials to using fully recyclable packaging, we are dedicated to minimizing our environmental footprint while delivering stunning jewelry.

 

 

Our Vision

At Ninemoo, we create jewellery that brings confidence, beauty, and quiet delight to those who wear it. Each piece is crafted to honour individuality — a small expression of strength, elegance, and personal meaning.

We stand behind our craftsmanship with a 6-month warranty, reflecting our commitment to quality and lasting care.

For more information about our sustainability initiatives, click here →.

Discover Ninemoo, where creativity meets timeless elegance.